- Develops, implements and evaluates strategic plans in support of the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
- Monitors, reviews, edits, and approves plans for compliance with policies, procedures and strategic objectives
- Participates in external legislative and regulatory decisions that guide business processes
- Participates in high-level meetings with boards, external and potential partners, the College president and/or donors to assist in making legislative and regulatory decisions that guide the business process for the College
- Participates in staff, student events, activities and recognition programs
- Participates in the College’s strategic planning and budgeting processes
- Provides leadership and direction for the College
- Provides leadership and direction for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
- Provides leadership in the following areas: advertising, alumni affairs, community relations, fundraising, grants, graphic design, marketing, public relations, publications, special events and website
- Provides overall management and development of operating and capital budgets for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association; reviews and approves expenditures and needed; and solicits and monitors revenue
- Reports to the College president and serves as a member of the president’s Cabinet
- Serves as chief spokesperson for the institution
- Sets the tone, climate and vision for the Office of College Advancement, HACC Foundation Inc. and HACC Alumni Association
- Supervises and evaluates staff, provides direction for yearly goals and determines priorities for staff progress in meeting those goals
Major Accomplishments (under my leadership):
- Provided exemplary, empathetic and student-focused leadership during the global coronavirus pandemic
- Provided courageous leadership and led challenging conversations about equity, diversity, inclusion and belonging
- Raised $24,956,643.15 for the HACC Foundation from 4,783 donors between March 12, 2012 and Dec. 31, 2022
- Completed a five-year comprehensive fundraising campaign:
- Raised $5,215,608 for scholarships from 1,155 donors between Aug. 1, 2015 and Dec. 31, 2020. The fundraising goal was $2 million.
- Raised $637,318 for emergency assistance funds from 698 donors between Aug. 1, 2015 and Dec. 31, 2020. The fundraising goal was $500,000.
- Raised $2,844,950 for funds for excellence from 1,201 donors between Aug. 1, 2015 and Dec. 31, 2020. The fundraising goal was $1.5 million.
- Raised $1,027,072 for funds for the Bruce E. Cooper Student Center renovation from 529 donors between Aug. 1, 2015 and Dec. 31, 2020. The fundraising goal was $10 million. This fundraising goal was suspended in March 2020 due to the global pandemic and the need to focus on more mission-critical initiatives.
- Developed the newest unit at the College
- Transformed siloed departments into a high-performing, collaborative and well-respected team
- Reorganized the Office of College Advancement, creating a healthy, productive and fun work environment that has attracted and retained high-performers
- Recruited new and engaged HACC Foundation Board members
- Netted more than $100,000 from each of the 2013, 2015 and 2016 golf tournaments
- Developed a 50th anniversary sponsorship program that raised more than $250,000 within three months
- Revolutionized the HACC Foundation scholarship program by implementing a new online scholarship management system and executing two scholarship award cycles (instead of one cycle)
- Improved the accuracy and timeliness of donor thank-you letters and pledge reminders
- Created and automated financial and donor reports for the first time since 1999
- Developed an online request form and process for communications and graphic design-related projects
- Unveiled, promoted and executed a new branding campaign
- Developed and promoted online photography archives
- Revamped the College’s social media sites (Facebook, Twitter and LinkedIn)
- Developed and successfully implemented communications plans for several crises, including an embezzlement, accreditation warning and student abduction
- Recruited engaged and positive HACC Alumni Council members
- Implemented OCA 101 sessions to better educate HACC employees about services provided by the HACC Office of College Advancement
- Helped to establish the Harrisburg Promise (www.hacc.edu/HarrisburgPromise)