Public Relations Manager, Richmond Metropolitan Authority, Virginia
- Developed public relations campaigns
- Coordinated special events
- Managed media relations
- Wrote, edited, designed, and produced publications and promotional materials
- Oversaw and marketed tollbooth advertising program
- Managed Web site
- Prepared and monitored public relations budget
- Served as ombudsman
- Acted as liaison to Board of Directors
- Managed student intern
- Coordinated the Smart Tag public relations and marketing campaign; this resulted in record sales of the electronic toll collection system
- One year after implementation, Smart Tag usage during the morning rush-hour period was 50.7% (eastbound) at the Downtown Expressway toll plaza and 43.4% (northbound) at the Powhite Parkway toll plaza.
- One year after implementation, Smart Tag usage during the evening rush-hour period was 48.7% (westbound) at the Downtown Expressway toll plaza.
- Managed the re-design of the printed materials
- Received record number of public relations and publications awards